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Echinacea purpurea (coneflower)

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Technical sheet - Echinacea

Echinacea purpurea PowWow® White


First year flowering selection
Pure white flowers with yellow centers
Very floriferous
Drought tolerant and easy to grow
Introduced by Ball Seed/Kieft Seed

Lend a classic look to your garden with Pow Wow® White’s graceful, downward arching and bright white ray petals surrounded by bright yellow cones. This spectacular variety is extremely well-branched for profuse blooms and summer to frost flower power! Amazing in a sunny perennial border or wildlife garden. Easy to grow and very adaptable to heat, humidity, drought and poor soils.

Echinacea purpurea PowWow® White - 72 per flat Availability
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20-24 Inches


12-16 Inches


12 Inches

Bloom Color


USDA Hardiness Zone 3-8

coneflower Interesting Notes

Ranging from Texas to New York, Echinacea purpurea can be found in moist prairies, meadows and open woods. As popular as they are in the landscape, coneflower is uncommon in the wild. They prefer full sun in fertile well-drained soil but one of the best features of Echinacea is the way it is able to tolerate drought, clay, high heat and humidity, part sun, and poor soils.

The flowers of coneflower provide multiple seasons of interest from summer while it blooms to fall and winter where the great seedheads are upright and structural. Butterflies and bees love the nectar of the flowers and goldfinches can’t help but flock to the seeds during the fall. Echinacea is an essential component in our mid-height meadowan example of how spaces can be designed for the height and transparency for urban needs.

Echinacea purpurea Growing and Maintenance Tips

Echinacea take a wide array of conditions from average dry soil to medium, well-drained soil in part shade to full sun. Plant flowers best in full sun. Low-maintenance and tolerates drought, humidity, heat, poor soil. Resistant to pest and disease but sometimes suspectible to aster yellows disease. To encourage longer bloom time, flower heads can be deadheaded but not necessary. Seedheads are a delightful source of food for birds. To propagate, divide clump in the spring every 4 years. Root cuttings are also successful. Propagation by seed does not usually come true to type. 

Good Substitutions

coneflower Echinacea 'Cheyenne Spirit'
purple coneflower Echinacea purpurea 'Mellow Yellows'
purple coneflower Echinacea purpurea 'Magnus'
coneflower Echinacea purpurea 'Green Twister'

Key Characteristics & Attributes

Full Sun
Full Sun
Part Sun
Part Sun
Deer Resistant
Deer Resistant
Drought Tolerant
Drought Tolerant
Cut Flower
Cut Flower

Additional Information

Soil Moisture Needs
Green Infrastructure
Green Roof
Plug Type
Horticultural Plug
Native to North America
Season of Interest (Flowering)
Late Summer
Propagation Type
Seed cultivar