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Rudbeckia 'American Gold Rush' (orange coneflower) Rudbeckia 'American Gold Rush' (orange coneflower)
Image courtesy of Intrinsic Perennials

Click here to download technical information for growers:

Technical sheet - Rudbeckia fulgida

Rudbeckia 'American Gold Rush' PP28498

orange coneflower or black-eyed Susan

A new introduction from Brent Horvath of Intrinsic Perennials, this Rudbeckia is covered in blooms! A domed and shorter orange coneflower, it is perfect planted in masses or in the perennial border, hiding spent blooms to provide uniform color as it blooms for weeks on end. Due to its thinner, hairier leaves, it is found to be resistant to septoria leaf spot.

Rudbeckia 'American Gold Rush' PP28498 - 72 per flat Availability
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18-24 Inches


18-24 Inches


18 Inches

Bloom Color


USDA Hardiness Zone 5-9

orange coneflower Interesting Notes

The Perennial Plant Association's 2023 Perennial Plant of the Year®

'American Gold Rush' is a naturally compact cultivar (a bit more compact than 'Goldsturm') with narrow 2 inch wide hairy foliage bred for its resistance to Septoria leaf spot. Gorgeous bright, yellow-gold flowers bloom from July to September. The cultivar has smaller foliage and shorter height compared to its seed parent, Rudbeckia fulgida var. deamii. - Missouri Botanic Garden

Rudbeckia 'American Gold Rush' Growing and Maintenance Tips

Prefers full sun to part sun and can tolerate a wide range of soil conditions from sand to loam to clay. Prefers moderately fertile soil with average soil moisture but can take periods of drought once established. Generally, disease and pest resistant and less likely to get powdery mildew than other Rudbeckia species due to smaller, more hirsute leaves. Deadhead spent flowers to prolong bloom. 

Good Substitutions

Deam's coneflower Rudbeckia fulgida var. deamii
orange coneflower Rudbeckia fulgida 'Goldsturm'
orange coneflower Rudbeckia fulgida var. sullivantii 'Little Goldstar'
orange coneflower Rudbeckia fulgida var. fulgida

Key Characteristics & Attributes

Full Sun
Full Sun
Part Sun
Part Sun
Deer Resistant
Deer Resistant
Drought Tolerant
Drought Tolerant
Cut Flower
Cut Flower

Additional Information

Soil Moisture Needs
Plug Type
Horticultural Plug
Clay Tolerance
Native to North America
Season of Interest (Flowering)
Late Summer
Propagation Type